Our Brands
our brands
High quality brands at low prices throughout the store. Whatever item you're looking for, we've got the best brands at the best prices right here-from everyday essentials like milk and paper towels to premium, specialty items like gourmet coffee and organic lasagna. Find a full line of baby products created for moms, by moms and a wide selection of better tasting and better for you Eating Right™ meals.
Eating Right™
Eating Right™ is a new brand of great-tasting, better-for-you foods. You’ll find a wide selection of over 250 Eating Right™ products throughout the store, covering over 20 food categories.
O Organics™
Eating organic food just makes sense. We believe that great tasting organic food should be available to everyone and sold everywhere at a great value. Welcome to O Organics™ - a new line of over 300 certified organic products available in almost every aisle of the grocery store, including something for every meal occasion.
mom to mom™
As a mom, you want nothing but the best for your baby. So when it comes to baby products, you want a brand you can trust, and that truly understands you and your baby's needs. Mom to Mom is the new and improved Safeway line of baby products moms have always trusted. Mom to Mom products were created using the shared wisdom of the real experts in caring for babies: moms like you. Using moms’ real insights and experiences, Mom to Mom developed an extensive line of high-quality products that makes both moms and babies happier. Learn More
Safeway SELECT®
Who says life has to be ordinary? Safeway SELECT brings unexpected surprises to you and your family in every aisle. From freshly baked artisan breads to aromatic gourmet coffees to remarkable frozen meals, each selection has been thoughtfully created to be a step above the ordinary. Whatever you need, Safeway SELECT has added a special little something to make it a delight to you and your family
Priority® Pet Care
Promote optimum health and well-being for your four-legged family member with Priority. Our scientifically formulated products are backed by experts in pet care and nutrition, so you can feel confident you're giving your pet the absolute best.
Lucerne®
We've been offering a complete line of wholesome, nourishing dairy products since 1904. From creamy yogurts to cottage cheese to whole milk, our products are created to support good health and happy eating. Make Lucerne a mealtime tradition at your family's table, too.
Rancher's Reserve®
Whether it's a backyard barbeque or a holiday feast, when you're cooking for your family and friends, you only want the best. With Rancher's Reserve™, you can feel confident you're serving the most premium, tender beef available anywhere. Guaranteed, or your money back.
Primo Taglio®
Escape to the old world with this exclusive line of perfectly aged cheeses and hand-trimmed meats, all crafted using traditional, time-honored practices. From Rosto Italiano ham to thoughtfully aged Parmesan, each selection delivers a truly transporting culinary experience.
Signature Cafe™
The one thing we can all count on is that there are never enough hours in the day. But that doesn’t mean you can’t eat well. In fact, the wide range of delectable prepared choices from Signature Cafe make it easier than you can imagine.
Grabbing lunch on the go? Try a custom-made sandwich piled on artisan bread, a crunchy panini grilled to perfection, a healthy, hearty salad, or a robust bowl of soup.
Looking for quick dinner solutions? Pick up a fresh pizza, a perfectly roasted whole chicken, or even savory smokehouse ribs. And when it’s time to gather the gang, you’ll find a deli tray that’s just right. Learn More
Basic Red®
From paper towels to disposable tableware, these are the everyday basics your family relies on, at prices your budget will welcome.